Edelman Global Advisory Strengthens Expertise in Greater China to Serve Clients Amid Geopolitically Uncertain Times

Monday July 1, 2024 – BEIJING, CHINA and WASHINGTON, D.C. – In response to the heightened political and geopolitical uncertainties impacting companies with interests in China, Edelman Global Advisory (EGA) is proud to announce the timely recruitment of Ms. Xing Yue (Cynthia) to serve as Managing Director and Head of EGA Greater China.

Bringing to the firm over two decades of experience in government relations, public policy, business advisory, and international cooperation in China, Cynthia will lead EGA's advisory team in Greater China. With her established networks across government stakeholders, industry associations, think tanks, and media outlets, Cynthia's deep expertise in Chinese politics, government structures, and decision-making processes will provide EGA with a unique local capability to guide clients through the intricate regulatory and business landscape of Greater China.

"Cynthia's extensive track record over decades in facilitating client success in China, coupled with her unique insights at the intersection of business and geopolitics, positions her as a valuable asset for our clients navigating both opportunities and risks around China. We are thrilled to have her at the helm and to know that our clients can now draw on her experience and insights in what all agree are uncertain times," said Richard Andrew, Chair of EGA APAC.

Prior to joining EGA, Cynthia enjoyed a distinguished nearly 20-year career, including being the youngest ever Partner at Yuan Associates, the industry pioneer in Chinese government relations.  

Reflecting on her expertise, Cynthia remarked, "My background in multiple sectors and boutique business management in this challenging market taught me to address intricate issues around foreign investment, trade, and market access with both creativity and efficacy. I look forward to driving a value-driven approach to support the clients and colleagues in my new firm."

Cynthia's expansive experience extends beyond China, encompassing markets in North America, South America, Asia Pacific and Europe, where she has navigated clients – including Chinese clients – through complex regulatory environments amidst evolving geopolitical landscapes.  Cynthia's appointment underscores EGA's commitment to providing expert guidance during times of geopolitical fluidity and regulatory challenges. 

About Edelman Global Advisory

Edelman Global Advisory (EGA), as part of Daniel J. Edelman Inc. (Edelman), is a boutique firm providing government affairs and business advisory services to help clients navigate today’s changing geopolitical and economic landscape. Based in Washington, D.C., EGA has deep expertise on the ground in the U.S. and Canada, APAC, MENA, Europe, Latin America, and India. EGA’s team members work seamlessly with Edelman’s other 6,000+ world-class communications professionals to deliver truly integrated client services.