Alliance offers unparalleled market expertise supported by deep market intelligence

November 10, 2021—Washington, D.C.—Edelman Global Advisory (EGA), a DJE family firm focused on business and government advisory services, today announced the launch of a new alliance with Trivium China (“Trivium”), a policy analysis and market intelligence firm, to strengthen and expand EGA’s offering for companies and institutions seeking to navigate the complex and evolving market landscape in China.

China-related developments across economic, political, cultural, and diplomatic spheres have become a major point of discussion in government offices and board rooms around the world. The alliance will build on EGA’s new approach to strategic advisory and Trivium’s deep China policy insights and data analysis platform, to provide clients unparalleled expertise, innovative strategies, and real solutions to business challenges.

“We have been working in China and with the full range of Chinese stakeholders for decades. Our focus on building sustainable partnerships and platforms has been core to how we get things done,” said Deborah Lehr, CEO of EGA. “The backbone to our approach is strong policy analysis and market insight. Partnering with Trivium, a remarkable group of economic, political, and technology experts strengthens our advisory offering for clients navigating China. It’s a model I look forward to expanding for clients in other regions.”

Trivium is a boutique consultancy providing punchy policy intelligence for investors, companies and governments. Headquartered in Beijing, with offices in Shanghai, London and Washington DC, Trivium analysts dissect China’s regulatory developments, economic trends, political buzz and technical innovations in daily newsletters, and provide deep-dive research on specific policy issues.

“Our goal at Trivium has always been to provide insights that drive brilliant China strategies. We’re a small, dedicated team that has proven our analysis can pack a punch for clients and all those looking to better understand China,” said Andrew Polk, partner at Trivium.

“We look forward to working with EGA to provide the type of China market intelligence clients crave, and to growing our business while maintaining the value of service a boutique consultancy provides.”

About Edelman Global Advisory

Launched in August 2021, Edelman Global Advisory (EGA) is a boutique firm launched by Edelman, the world's largest global public relations consultancy firm. EGA is dedicated to providing business and government advisory services such as tailored strategies and implementation to businesses and institutions seeking to navigate today’s changing geopolitical and economic landscape. Our team is composed of 140+ professionals with decades of experience working in government, consulting, NGOs, and the business sector. Headquartered in Washington, D.C., we have 67 offices across 25 countries in six markets: the U.S. and Canada, APAC, MENA, Europe, Latin America, and India.

About Trivium China

Trivium is a boutique China-focused policy research and business advisory firm headquartered in Beijing, with offices in Shanghai, London, and Washington, DC. Founded in 2017, Trivium China enables investors, companies, and governments to make better informed decisions by providing China policy and market intelligence through a series of dedicated policy monitoring products, subscription content, and consulting services.